New “green” look for the 1lt format of the historic SAGRA brand’s range of seed oils. The new r-PET bottles are made from 50% recycled plastic and are totally recyclable thanks to updated sleeves and packaging. They will be available on Italian supermarket shelves from April. This is an important change in favour of a circular economy and respect for the environment.
01 April 2021 - Prodotti
Olio SAGRA is launching its first r-PET bottle on the Italian market, which is made from 50% recycled plastic, for its litre format range of seed oils.
Milan, April 2021 – SAGRA, a brand of SALOV Group SpA, a star on Italian tables since 1959, is confirming its commitment to sustainability by introducing innovative r-PET bottles made from 50% recycled plastic for its 1-litre range of seed oils.
New consumer styles, same product and service quality
This is a fundamental change for the sector because it involves a new type of sustainable plastic (50% of the plastic comes from recycled bottles), but also a high-performance one because it is capable of maintaining the same quality, safety and handling features for the consumer as traditional bottles.
SAGRA’s commitment to promoting sustainable patterns of consumption with a view to a circular economy is not limited to the introduction of the r-PET bottle but extends to the entire product packaging of seed oils:
- the new sleeve that covers the bottle (which is essential to protect the product from light) is also made from an innovative recycled plastic material;
- the revamped packaging replacing the protective plastic film is made from 100% recycled cardboard.
These are all solutions that help to reduce new plastic entering the environment and CO2 emissions, directly involving the end user in a process of responsible consumption and respect for the ecosystem.
SAGRA seed oil range with r-PET bottle
The new 50% r-PET format is available from April for all 1 litre SAGRA seed oil products:
- High oleic sunflower
- Frimax special frying
- Grape seed
This decision for the 1lt range is only the first step, to be followed shortly by the other formats in the 1.5 litre and 2 litre ranges, making SAGRA’s commitment to reducing its environmental impact more and more tangible.
This is all while remaining faithful to the promise made to consumers: to offer recognisable, versatile and well-balanced products, which are perfect suited to everyday cooking and reliable thanks to the high quality standards guaranteed by the rigorous controls during the various stages of production.
To keep up to date with SAGRA news, you can visit the website www.sagra.it and its social media channels where you can find recipes and tips to help you with your daily cooking.
The SALOV Group was founded in 1919 by Filippo Berio’s daughter, Albertina, with a number of Tuscan industrialists who together have pursued Filippo Berio’s vision: to promote quality olive oil around the world. SALOV is based in Massarosa, in the province of Lucca, and is one of the largest companies in the oil sector with a consolidated net turnover in 2019 of approximately 275 million Euros and 91 million litres sold.
The SALOV Group, which has always been present on the Italian market with the famous Sagra brand, launched the Filippo Berio brand for the first time in Italy at the end of 2019, already a well-established brand worldwide and currently market leader in the USA, UK and Russia, as well as in Belgium, Holland and Switzerland.
Filippo Berio has a dedicated range for Italy, one capable of responding to an increasingly discerning consumer in terms of quality and, above all, traceability and sustainability. In fact, thanks to the Berio Method, each part of the production process is traceable and certified, starting from the field and the application of integrated production techniques.