26 May 2025 - Products
Filippo Berio and Sagra Take Center Stage at Tuttofood
26 May 2025 - Products
Filippo Berio and Sagra Take Center Stage at Tuttofood
[Rho-Milan Fair, May 5–8, 2025 – Hall 4, Booth D08]
Viareggio, April 29, 2025 – Filippo Berio and Sagra will be exhibiting at Tuttofood from May 5 to 8 at the Rho-Milan Fair. This international B2B event has become a strategic benchmark for the Food & Beverage sector.
Located in Hall 4, Booth D08, the Filippo Berio and Sagra exhibition space—representing the brands of Salov S.p.A., an industrial group and one of the global leaders in the olive oil industry—offers a comprehensive overview of the company’s portfolio. It underscores the excellence of this Lucca-based company, known for combining Italian expertise in oil selection, technological innovation, and a practical, all-encompassing approach to sustainability.
Filippo Berio, a brand named after its founder with over 150 years of history, is now present in more than 70 markets worldwide, holding leadership positions in many countries. The Filippo Berio signature, still present on every bottle, is a testament to the brand’s ongoing commitment to the quality journey it began from the very beginning.
At the Milan-based Tuttofood fair, Filippo Berio will unveil two major innovations for the Italian market:
- A new Extra Virgin Olive Oil for Delicate Recipes
- A 1-liter tin of Olive Oil, designed for practical, modern, and tradition-conscious consumption.
“Participating in an international event like Tuttofood represents a strategic opportunity to highlight the evolution of a historic group that has made quality, tradition, and innovation its cornerstones. With the Filippo Berio brand, we are firmly committed to continuing our path of innovation and sustained growth. The new products we are presenting at this edition are a tangible expression of the quality that defines us and our vision for sustainable growth, both in Italy and worldwide,” said Gianmarco Laviola, CEO of Salov S.p.A.
New Additions to the Filippo Berio Extra Virgin Olive Oil Range – Berio Method
Filippo Berio Extra Virgin Olive Oils produced under the “Metodo Berio” are made from only the finest olives, harvested at the optimal ripeness and strictly cold-pressed. These olives come from sustainable farms that follow the principles of integrated agriculture. Every stage of the process is monitored and validated by SGS, a global leader in inspection, analysis, and certification services. This ensures not only the product’s high-quality characteristics but also environmental sustainability throughout the entire supply chain.
Until now, the Filippo Berio Extra Virgin Olive Oil range consisted of two premium selections:
- Classico – versatile and ideal for all types of preparations
- 100% Italiano – perfectly balanced, making it suitable both for cooking and for traditional raw finishing touches
Starting today, the new Filippo Berio Extra Virgin Olive Oil for Delicate Recipes joins the range, designed to meet the needs of cooking enthusiasts who prefer a milder organoleptic profile compared to the more pungent and bitter notes typical of other extra virgin olive oils.
Perfect for enhancing dishes where flavor harmony is key, this extra virgin stands out for its absence of bold, spicy notes, offering an ideal solution for light and refined preparations.
The result of deep expertise in oil selection, this new product features a delicate and elegant flavor profile, characterized by the typical aroma of ripe olives and a smooth, well-rounded taste with subtle green and fresh grass notes. It is ideal for dressing salads, delicate dishes, or for those who prefer more subtle flavors in everyday cooking.
As with all Filippo Berio EVO oils, the high quality of this latest addition is guaranteed by the Berio Method—a certified and traceable quality process from field to bottle. This method requires compliance with stricter parameters than those mandated by current regulations, ensuring exceptional standards at every stage.
A Tribute to Tradition: Filippo Berio Olive Oil in a 1-Liter Tin
At Tuttofood, Filippo Berio also unveils its 1-liter tin of Olive Oil—a true “return to origins” and a tribute to the brand’s founder.
Filippo Berio originally used tins to introduce his olive oil to the U.S. market, where it quickly became recognized as a high-quality product, winning over not only Italian immigrants but the broader American consumer base.
This packaging choice reflects that legacy while offering a practical, modern solution for olive oil lovers who appreciate authentic flavors.
In addition to standing out on store shelves with its eye-catching design, the tin is lightweight, fully resealable, and provides optimal protection for the olive oil, shielding it from light and helping to preserve its quality over time.
Sagra – A Staple on Italian Tables Since 1959
Similarly, the exhibition space will showcase the full range of olive and seed oils under the Sagra brand, a historic Milanese label that has become a benchmark in the Italian market for everyday cooking—driven by a steadfast, tangible commitment to sustainability.
On display will be the Sagra seed oil range in r-PET bottles, made from 100% recycled and 100% recyclable plastic. This choice reflects the brand’s continuous efforts to reduce environmental impact, while staying true to its promise to consumers: to deliver accessible, recognizable, versatile, and well-balanced products—ideal for daily cooking and backed by rigorous quality checks at every stage of production.
The range includes six seed oils—Corn, Peanut, Sunflower, Grape Seed, High Oleic Sunflower, and Frìmax (specifically formulated for frying)—available in a variety of formats, from 1-liter bottles to larger value sizes, to meet every kitchen need.
Sagra will also be a key player at Tuttofood with its extensive and carefully curated selection of extra virgin and olive oils, designed to satisfy even the most discerning palates and offering a premium culinary experience without compromise.
New Brand Visual Identity – Filippo Berio Goes Global
Finally, Tuttofood will serve as the launch platform for the new visual brand identity of the Filippo Berio range, designed specifically for international markets.
This global branding project encompasses not only the olive oil line but also the brand’s prestigious ranges of pestos and sauces—premium product extensions that, together with the oils, have strengthened Filippo Berio’s positioning as a world-class brand
