For the second time, Filippo Berio Classico is the featured oil of Cuochi d’Italia, TV8’s prime-time entertainment programme on air from Monday to Friday
26 March 2020 - Prodotti
Filippo Berio is the Official Oil of Cuochi d’Italia
Milan, 26 March 2020 – Filippo Berio, a brand from the SALOV Group S.p.A, one of the largest companies in the oil sector, is the official oil of Cuochi d’Italia, the television programme which focuses on regional cuisine, hosted by Alessandro Borghese along with judges Cristiano Tomei and Gennaro Esposito. Cuochi d’Italia is currently on air from Monday to Friday on TV8 – Sky, until April.
There to flavour the rivalry between competitors from the competing Italian regions is Filippo Berio Extra Virgin Olive Oil, the ideal companion for making each dish unique, including dishes created by the competing chefs.
The Berio Method: a guarantee of quality and reliability
Filippo Berio Classico Extra Virgin Olive Oil is the result of skilful processing thanks to the Berio Method: the path to quality and reliability path, traceable and certified from the field to the bottle, selecting only those crops that follow the principles of integrated production – respectful of the the environment and the whole ecosystem – and uses the best and healthiest olives, harvested at the right degree of ripeness and cold-pressed, obtaining the best quality oil and an unbeatable taste. For Filippo Berio, multiple checks at all stages of production and rigorous laboratory tests are a must in order to guarantee a product of the highest quality.
The SALOV Group was founded in 1919 through the merger of several companies that had been active in the oil trade since the mid-19th century. It is based in Massarosa, in the province of Lucca, and is among the largest companies in the oil sector with a consolidated net turnover in 2019 of approximately 275 million Euros and 91 million litres sold. The SALOV Group, which has always been present on the Italian market with the famous Sagra brand, launched the Filippo Berio brand for the first time in Italy at the end of 2019, already a well-established brand worldwide and currently market leader in the USA, UK and Russia, as well as in Belgium, Holland and Switzerland. Filippo Berio has a dedicated range for Italy, one capable of responding to an increasingly demanding consumer.Download the press release